Why buying whatsapp is GENIUS and google must be shit scared

Everyone wonders if Whatsapp is worth $19B and all poos and mehs around.. However, I would say $19B is cheap for what its worth in this context.
All Facebook has to do is, make users verify their phone numbers if they list one in facebook. Thats it.

It does not need to serve single advertisement in WhatsApp ever. Here is how FB could use Whats app to enrich its ad business

The moment a FB phone number is verified, suddenly the underlying data in FB and WhatsApp are related by a strong link. Yes – the phone number.

When i Whatsapp my friend Amy ” Hey ! how about a movie and dinner tonight” .. boom.. the data is right in there..
I log in to FB and see the ads for “About last night” movie, and the restaurant advertisement for an Indian Bistro.

Yes. Facebook can make all this advertisement decisions based on
– it knows which part of the world im from (hometown in facebook)
– it knows which part of the world im in (mobile number and location)
– it knows what kind of interests i have (my Facebook posts, likes, data mining my whatsapp and FB messenger conversations)
– What i have currently looked into (browser cookies)

And the best of all, till now, they serve advertisements based on your past. but with whatsapp messaging data they can use the context and even serve ads anticipating what im going to do next.

Now take into account, if facebook becomes aggressive and becomes a ad provider across the web. (a single step to kill google).. This would be the most cognitive ad network that you could see.

Lets take another instance of whatsapp message ” Hey buddy, tomorrow im busy. going to get my taxes done “

and i get Advertisement in the web – ” H&R block gives 20% discount on taxes for tomorrow”.

Then it has got more data to do data analytics on my relationships. the moment it figures out that my relationship is going downhill, all those dating app advertisements come to me across the entire web.

And then comes the scarier part. Now Facebook is the single point of contact to get to know everything about you for legitimate governmental or any other illegitimate reasons.

one gets access to the Web based Facebook social graph. And then you get access to the Whatsapp based Mobile social graph.

Google must be thinking the impact. suddenly its ad network seems fragile.. Its not the content that makes FB looks richer.. its not the # of Users.. but the sudden potential for FB to predict what am going to do next. What am i looking for. it can induce me in to buying things or making decisions based on a casual conversation that i had with someone.. Wow…

Suddenly Facebook looks more powerful and much scarier.

Its time to go and buy more FB stocks.. accumulate it like never before..

 


9 comments

  1. Pingback: Zuckerberg kan ha skutt gullfuglen | Datamaskin

    • so it is related to human tendency of accepting things that comes first, after whatsapp there were many other messaging apps but none of them worked and were just flop shows, and so now if fb launches its own mobile messaging app, that not gonna make even a bit of difference to whatsapp users and that would be just a bad move by fb. Now as they have the most popularly and widely used messaging app in there hand they can take the advantage of it as pointed out in the post :) .
      Very well written blog. (Y)

  2. Many people(I mean only geeky people who are aware of what fb can do) are disappointed, that fb can mine whatsapp data, so are ready to jump the ship and use another IM. WhatsApp is really great and it’s USP is communication made as simpler as possible.I am ready to fork out that 1$/year and it definitely worth it for the value whatsapp is offering. The moment FB starts to mess with WhatsApp many people will change their IM and the bubble will burst, but the people at FB are not idiots,they would let Whatsapp operate the way it is for some years, so user base increases,and by that time, one or two competitors will also be wiped out and by that time it will be tough for anyone to change as all of their friends could in Whatsapp. I would agree that FB got Whatsapp for cheap, considering its growth and the markets that Whatsapp is famous are in Developing countries(so lot of potential to increase userbase).
    My free subscription for whatsapp will get over in 2015, I have a year to adopt to new IM.FB mining whatsapp data is inevitable, so I ditching whatsapp now itself to Telegram(open source, desktop client available, no limit on media sharing and more over looks like Whatsapp) and ask my friends also to do it.

  3. I think your analysis is too complex. The problem is FB was loosing grip on holding users onto it and WatsApp is fast gaining all attention and time of users. If that happens FB will be Orkut. That is all was the reason to buy WatsApp I bleieve

  4. I drop a leave a response when I appreciate a post on a site or if
    I have something to add to the discussion. It’s caused by the sincerness communicated in the
    post I looked at. And on this post Why buying whatsapp is GENIUS and google must be shit scared Tech Talk.
    I was excited enough to post a thought ;) I do have a couple of questions for you if
    it’s allright. Could it be just me or does it look like some of these responses come across as if they are left by brain dead people? :-P And, if you are posting on other sites, I’d like to keep up with you.
    Would you list every one of all your social pages like your linkedin profile,
    Facebook page or twitter feed?


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